The vision for The Banks is to create a place where thousands of people will live, work, and enjoy leisure time. Residents will have the amenities of an urban neighborhood - place to shop, eat, stay fit, work, play sports, and socialize - plus a spectacular view. Visitors may come to enjoy the retail and resturant venues at The Banks and in downtown, to take in an exhibit at the Freedom Center or a Reds or Bengals game, to meet friends before or after a game, or to enjoy a visit to the riverfront park.

Office and retail workers at The Banks also will enjoy the advantages of working in an urban neighborhood that supports their needs. They will have places to grab lunch and socialize after work. This will greatly increase the opportunities for living and working in one place (as with other downtown residences), eliminiating the need for lengthy commutes.

The park will create an oasis of green space and gardens connecting the river to The Banks. People will come to relax, hike, bike, play on the 12-acre great lawn, and to enjoy the peace and serenity of a riverside park. The park venue also will accomodate concerts and other events, to add to the vitality and energy of the riverfront.